'World Goes Pop' is coming to Tate Modern this month - a ground-breaking exhibition revealing how artists around the world engaged with the spirit of Pop, from Latin America to Asia, and from Europe to the Middle East.
The show will explode the traditional story of Pop art and show how different cultures contributed, re-thought and responded to the movement. Around 200 works from the 1960s and 1970s will be brought together, including many which have never been exhibited in the UK before.
Although popular culture including advertising, movies, music and packaging gave artists the impetus to create visually stimulating and engaging works that celebrated consumer culture, it also gave them the means to critique the political and social climate. Aside from the Anglo-American reflection on modern commercial culture, associated with such artists as Andy Warhol and Roy Lichtenstein, this exhibition will reveal the alternative stories of Pop, highlighting key figures of the era who have often been left out of mainstream art history.
Pop’s comic-book blondes and advertising models have become familiar images of the idealised female body, but the exhibition at Tate Modern will also reveal the many women artists who presented alternative visions. Instead the Pop body could be complex and visceral, from Brazilian Anna María Maiolino’s brightly coloured sculpture of digestive organs 'Glu, Glu, Glu' 1966, to the paintings of cut-up and isolated body parts by Slovakia’s Jana Želibská and Argentina’s Delia Cancela.
The World Goes Pop will also showcase many other women artists who played key roles in the movement, including Evelyne Axell, Eulàlia Grau and Marta Minujin. These were artists who challenged the traditional cast of male figures who have come to dominate Pop’s canon.
At Tate Modern from 17 September 2015, the show is curated by Jessica Morgan.