14-10-03 - Frieze_L
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Momart Ltd, sponsor of Frieze Masters 2014, announces the six lucky winners of the Frieze Masters VIP champagne reception prize draw, which took place on the preview day of the art fair.

Frieze’s younger sibling, Frieze Masters, opened its third edition last Tuesday. Featuring 127 dealers specialising in modern and historic art, this up-scale fair decorated in tasteful shades of gray was a noticeable luxury retail experience. High-profile collectors such as Lakshmi Mittal and François Pinaul were spotted browsing the booths, and a number of big-ticket sales were made during the preview.

After viewing what the participating galleries have prepared for this year’s edition of the fair, visitors were invited to socialise and enjoy a glass of bubbly at the VIP champagne reception hosted by Momart Ltd at the Gail’s Cafe. Guests were encouraged to enter a prize draw organised by Momart for a chance to win a unique gift – Past & Future calendar prepared by White Editions.

The Past & Future calendar is a hand-assembled, luxury object that fuses time in a carefully crafted way. It consists of a rosewood box with two drawers, one identified as Past and the other as Future. The Future drawer has a sheet of high-quality paper for each day, which is then kept in the Past drawer after being used. The Present is represented when the paper is being written on and cannot be hidden in the box.

“The life of this piece comes from its intimist appeal and devotion to paused contemplation and writing” explained Eduardo Aires, Art Director of White Editions

The six lucky winners, whose names were randomly drawn from all business card entries, were:

Susan Brealey from Marylebone Cricket Club Foundation
Adam Kaas from the School of Architecture of the Royal College of Art
Simon Lean Artist
Mathias Leu from Gallerie Leu 
Stuart Lochhead from Daniel Katz Ltd
Nerissa Martin from The Tolkien Trust

Frieze Masters Champagne Reception Prize Draw

Image: David Butter, Susan Brealey, Eduardo Aires 

Congratulations to all winners and once again thank you to all the guests for joining us at the champagne reception. We trust you enjoyed the evening with Momart at this year’s Frieze Masters preview day and we look forward to seeing you at Frieze Masters 2015.

Frieze Masters
15 October - 19 October 2014